madkom Magazine DZT 360° Magazin Ausgabe 2 | Seite 3

25 Jahre Mauerfall, Deutsche Einheit
Europa
ENGLAND
“One thing we can say with certainty
since the wall came down 25 years ago is
that British travellers' interest in Germany
continues to rise and continues to diversify.
Our readers find reasons to return to the
country again and again, such as: looking
for the traditional and historic in the beer
halls and castles of Bavaria; experiencing
the avant-garde and non-conformist in the
art galleries and evolving food scenes of
Berlin and Hamburg; or enjoying the thrill

Görlitz

Hamburg, Cologne and Munich have also
appeared on the radar of those looking for
new weekend break possibilities – an area
that has grown massively as a result of the
low cost air boom.”
(Adrian Bridge, Daily Telegraph)
“Germany has so much to offer the modern traveller – the people are welcoming,
Peter Grunert, Editor of Lonely Planet Traveller, London

Lawrence Peachey, UK Sales Manager, Fred Travel, Ipswich

its history, its value for money; it offers excellent food, it has some of the world’s fi-

and seemingly seamlessly change things to

of discovering regions such as Thuringia

nest beers and wines and the transport

a more modern way of thinking – The Ruhr

and Mecklenburg that seemed strictly off-

links are envied throughout Europe. It is a

valley is a great example of making the

limits before 1989. At Lonely Planet Travel-

country that holds on to many traditions

most out of its industrial heritage.”

ler magazine, we continue to find new rea-

and yet still can manage to look forward

(Lawrence Peachy, Fred Travel)

sons to publish stories on Germany and we
can't imagine running out of ideas any
time soon.”
(Peter Grunert, Lonely Planet Traveller)

DÄNEMARK
Mogens Christensen, Product Manager
bei FDM travel, Kopenhagen

„Vor 25 Jahren war Deutschland ein Synonym für
den Harz, Rüdesheim und viele Kilometer Autobahn
auf dem Weg von und nach Österreich, Italien und
Frankreich. Heute ist das Reiseland Deutschland eine
feste Marke, die aufgrund der Gastfreundlichkeit, des
hohen Qualitätsniveaus und eines vernünftigen
Preis-Leistungs-Verhältnisses eine starke Position inAdrian Bridge, Travel Editor, Daily Telegraph, London

nehat. Für unser Reisebüro, FDM travel, spiegelt sich diese Entwicklung in unserem
wachsenden Deutschland-Angebot wider, von dem insbesondere Norddeutschland

“Berlin is the great motor of change

profitiert, das als Ziel für Kurz- und Wochenendurlaube in den letzten 15 Jahren die

with regard to the way Britons view Ger-

stärksten Zuwächse verzeichnen konnte. Gleichzeitig haben sich sowohl Hamburg und

many as a travel destination. But it is not

Berlin zu neuen Kraftzentren entwickelt, die viele Dänen anlocken.“

just about Berlin. Cities in the west such as
DZT 360° 03.14

11