madkom Jahresberichte LSG Jahresbericht 2012 | Page 9

08 – 09 Business and Strategy Success based on experience and dynamism LSG Sky Chefs continues to hold the leading position in airline expansion efforts in promising markets. Increments in the airline catering and related services. In airline catering the company product and services portfolio, offering more innovative inflight has a global market share of 27 percent. This leading position equipment as well as comprehensive logistics services, will also is partly based on a history that spans more than 70 years. It increase our top line. is also due to possessing the largest existing airline catering network, comprising operations at 209 airports in 52 countries, Efforts to apply the company’s core culinary and logistics and growing. competencies in adjacent markets, such as train and education catering and supplying retail chains, will continue as well. Major historical milestones include the acquisition of Sky Chefs, which already had a significant presence in North and Latin With regard to cost management, a number of important excel­ America, by LSG in 2001. After an expansion focusing on Nordic lence initiatives have been launched in key business areas aimed and Eastern Europe in the late ‘90s, the first decade of this at streamlining and standardizing processes in production and century was marked by important acquisitions and partnerships administration. In its constant pursuit of upgrading its perfor­ in China, Korea and Africa. Today this trend continues by adding mance, the company also challenges existing business models locations in promising emerging markets around the globe. and structures and develops them further. LSG Sky Chefs will proceed with its ambitious business strategy to achieve profitable growth while improving its cost competitive­ ness. In order to generate additional customer value and conse­ quently, revenues, the company will further pursue its