Madison Originals Magazine Madison Originals Magazine May 2014 | Page 26

o ri gin al service

Renu
Jill Carlson
26 | m a d i s o n o r i g i n a l s m a g a z i n e

In this busy, hectic world, taking time
out to enjoy a therapeutic massage or
a spa treatment is a real treat and a
much-needed stress reliever.
Heidi Aschenbrenner is a CPA with a
background in business and accounting,
and has been an adjunct instructor in
the business department at Edgewood
College since 2010. Therapeutic massage
and acupuncture became personally
important to Heidi in 2006 for relief
from the pain of a herniated disk.
She decided to attend the East-West
Healing Arts Institute in Madison to
become licensed as a massage therapist.
“I graduated from massage school at

the end of 2011 and learned about a
massage business for sale around the
same time,” says Heidi. She purchased
the Madison Westside business, and
remodeled, renamed, and rebranded it
in the summer of 2012. Renu Massage
and Day Spa is a calm and welcoming
environment where healing happens.
Originally from Southern California,
Heidi said she didn’t feel like she
belonged in California. The Midwest
was more like home, and Heidi’s mother
had roots in Green Bay. Heidi felt the
pull to move to Madison in 2009. “My
parents raised me to be Midwestern,”
Heidi chuckles.