Welcome to the inaugural Madex 2017!
Dear valued Madex visitors, exhibitors and partners,
We realise that sifting through millions of Internet searches on “how to operate in the
new marketing world” can add unnecessary confusion and complexity, and that
there was a need to come to grips with all these changes under one roof; hearing
and learning about trends and how they affect all aspects of marketing from lead-
ers in the industry - and importantly, finding tangible solutions.
And so, we are most proud that you are making history by forming part of the inau-
gural Madex exhibition – Africa’s first event focusing purely on the new marketing
world. We’ve ensured that you have access to an abundance of information at our
three free-to-attend seminar theatres!
The first seminar theatre, called The Fundamentals, will focus on essential topics
within today’s marketing sphere, from business strategies for SMEs and future-proof-
ing your brand, to engaging generations in the digital landscape. The second the-
atre, dubbed The Academy, will help you to kick your marketing strategy up a notch,
looking at the industry’s most talked about trends, including content marketing,
community management, artificial intelligence and digital innovation.
We are also pleased to announce that Madex visitors will have access to our
brand-new Cinema Theatre! Not to be missed is a video reel on the creative and
prestigious Cannes Young Lions Competition 2016 brought to you by Ster-Kinekor, as
well as a look at which beautifully crafted ads reaped the rewards, and top spots in
Marklives.com’s ad of the year countdown for 2016. Please see www.madex.co.za
for more information about the seminar programme and the show.
Co-located with Markex, the promotional products show, Madex provides you with
incredible value to discover the full spectrum of marketing offerings. Finally, thank
you to all our sponsors, media partners and associations for your support of and
commitment to Madex. It is much appreciated. #Madex2017
Gary Corin
Managing Director
Specialised Exhibitions Montgomery
Nick Sarnadas
Event Director
Exhibition Partners
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madex 2017