MADEUS
I have learned so many valuable lessons while running November Media, and
if I had to write a letter to the younger, less experienced, Tiheasha during her
first year of business, there would be five pivotal lessons I would share with
her.
CREATE POLICIES AND PROCEDURES
DO NOT neglect this step when building your business or you will watch your
company fall to the ground, one angry customer, or bad business deal at a time.
Putting together a list of procedures for customer service, returns, shipping,
acquisitions, business to business partnerships, and daily operations are non-
negotiable. This will protect both you and the other party, and it will save you
time, money and resources in the end. Also having policies and procedures in
place will help keep you on track with the goals and objectives of your company.
INVEST IN YOUR VISION BEFORE YOU BUILD IT!
“You cannot follow a vision, that you do not see!” Tiheasha Beasley
Research is a very important part of your business plan. Do as much research on
your industry before you open the doors to customers or clients. Though we hear
time after time that experience is the best teacher, my experience as a three-
year entrepreneur says, “Save yourself some headaches!” Every industry has
conferences that you can attend, an association that you can join, and industry
experts that you can learn from. If you
spend time at the beginning of your
journey developing and sharpening your
“Switch your perception
skills, your customers will appreciate
from just setting goals to
help you succeed momentar- you, you will feel more confident doing
your day to day task, and you will prove
ily, to set goals that will
help you thrive continuous- to yourself and others that you take your
business serious.
ly!” Tiheasha Beasley
STAY IN YOUR OWN LANE
DO NOT compare yourself to anyone else. Run your own race and stay in your
own lane. In fact, use stories of triumph and victory from fellow entrepreneurs to
be inspired, encouraged, and empowered. The lane that was created for you has
a specific destination with specific clients and customers. Find true confidence
in your ability to perfect your craft and Grow In Grace!
PROTECT YOUR PEACE
On day one, make sure to set boundaries! Like policies and procedures, include
business hours and invest in a business phone line. Your peace of mind and
personal life will thank you later!
CONSIDER THE FUTURE
Your business will consistently evolve. You will consistently evolve. So be
intentional with every move that you make, every business to business
relationship that you develop, every event that you host, and every project that
you take on. Do not invest one ounce of time, energy, or finances into a project,
relationship, or customer that is not a part of the bigger plan for your company.
It can be very tempting to “work” for the moment, but thoughtfully consider each
move, because the future of your company depends on it.
#mademaven
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