MADELIFE
KYSHIRA MOFFETT
Brand Strategist &
Blogger
@kyshira
WHEN YOUR SALES ARE
DECLINING…
Every business has ebbs and flows in
their sales. Some seasons produce above
normal results. And others...feel more
like drought. If you notice your sales are
declining, don’t give up hope! Leverage
these techniques to get your revenue and
profits back on solid ground!
Affiliate Marketing
Create a referral program to reward
your loyal customers for spreading the
word about your business. Make it easy
for them to promote you by creating
promotional graphics, developing custom
discount codes and providing them with
sales copy they can use. If you can afford
it, affiliate software such as Tapfiliate or
Lead Dyno.
Attract Email Subscribers With a Freebie
The money is in the email list! Build your
list by offering a new incentive for non-
subscribers. In order to get your audience
to join your email list, you have to offer
them something. Unfortunately, no one
cares enough about our newsletters to
just sign up for that. You must create
what’s called an opt-in. This is typically
a freebie of sorts that relates to your
business and entices your audience.
Examples of opt-in’s include:
• Worksheet
• Checklist
• Infographic
• Workbook
• E-Book
• Audio/Video Training or Training Series
• How-To Guide
• Email Challenge
• Webinar
• Quiz Results
• Wallpaper
• Discount Codes
Bonus points if you create a tripwire
(i.e. instant offer) that they’ll see after
subscribing. Email your subscribers
frequently about what you have to offer
after they sign up to drive sales.
Leverage Video and Live Stream
Video has begun to take over our
timelines everywhere. It doesn’t take long
to stumble across a video when scrolling
through Facebook, Instagram or Twitter.
Larger brands are beginning to invest
more money in video advertisements
as well as partner with influencers who
can create engaging microcontent. Small
businesses owners and bloggers can also
maximize video to take their brands to
the next level. Whether you’re a coach,
product owner or beauty blogger, video
can help you to reach broader audiences
and build your visibility. You can
leverage video to showcase your product,
demonstrate its feature, pitch your
services and more!
#mademaven
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