MADE Magazine Issue 6 - English January / February 2016 | Page 19

CULTURAL MILLENNIAL

LSEY LITTLE

spanic-American, and Asian-American - will become majority of the U.S. population by 2043. By
audience reflects their consumer behaviors based on their preferences upon any entity they are
n becomes influential both demographically and ethnically to the American mainstream culture.

SOCIALLY CONNECTED 24/7
Being the first generation to grow with the digital sphere, technology has always been an
asset of multicultural millennials. This generation utilizes their mobile devices as their tool
of social communication, collectively engaging with and relying upon networking and peer
interaction through social media sites. According to the research studies by the Pew Research
Center, it has been proven that social networks such as Facebook, Instagram and Twitter
are predominantly consumed and occupied by the attention of the multicultural audience.

S E N S IT IVE PH ILA NTH ROPIS T
In

the

multicultural

millennial

population

supporting

non-profit

organizations

connects personally behind the donations that are given. The act of giving within this
community continues to raise awareness towards the social issues occurring across
the world through donations, in addition to sharing the act of charity across their
own social network of people and everyday lives. With this connection, multicultural
millennials advances charitable behaviors by integrating causes they support into
their daily routines by purchasing