MADE Magazine Issue 6 - English January / February 2016 | Page 18

TRENDS OF THE MULTI

MADE BY: CHEL

According to U.S. Census Bureau projections, the multicultural millennial - African-American, His
establishing personal cultural attitudes within the consumer market, the multicultural millennial
active in. Conducted research has proven that trends of the multicultural millennial population

MUSIC EXPERTS
As we continue through the 21st century, multicultural millennials are continuing
to create new alternatives in discovering and sharing new music by collectively
reshaping the overall advancement and future of music spending. As music consumers,
multicultural millennials listen to their favorite artists via various streaming platform
mediums. With the advancement and dependence of technology, the consumption of
music by multicultural consumers continue to trend across the world. Due to the power
of smartphones, millennials can listen and share amongst their peers in a matter of
seconds. Multicultural music enthusiasts now have the ability to sample, listen and
shape music to their preferences more efficiently.

PASSIONATE CONSUMERS
The shopping behaviors of the multicultural millennial stems from custom preferences
of the specific ethnicity. Cultural identity serves as the prime staple when it comes to
making purchases. Multicultural millennials tend to buy products based on its price and
emotional attachment stemming from the product’s cultural origin. Consequently, this
serves as the influential factor in multicultural consumerism tied to categories such
as food, entertainment, health, beauty and other products that share one’s personal
culture.

MADE-MAGAZINE.COM
18