MADE Magazine Global Impact Issue - Page 46

MADEXXXX MADEINC your full commitment . So , we only like to do things we ’ re excited about . That ’ s why we like to create our own opportunities . We like to create projects from the ground up .
Rome : As we get busier , time is very important to us . The ROI on whatever we do has to really make sense because we don ’ t want to waste time at this point . We have a lot of projects that we want to get done , so we have to choose wisely .
MADE : It ’ s very clear that consistency has played a role in Dormtainment ’ s success . What entrepreneurial traits have you discovered that help keep you guys focused and productive on your day-to-day schedule ?
Amanuel : It ’ s just working hard and if this is what you do , then this is what you do . I think what the guys said earlier about looking out for the brand and doing things for our brand and fanbase , more than that , we all came together and decided to be creative . Beyond anything , that ’ s what matters the most . To be creative , to put a smile on someone else ’ s face , so get some laughter to some people who haven ’ t gotten it in a while and to people who are curators of comedy . We want to add to that creativity . We want to make it better . We want to be innovators . At the end of the day , no matter how many videos you put out or what day of the week it is and if these analytics are matching up with those analytics and you see a growth rate — how good is the content ? How good are you at creating a good story or getting a joke out that ’ s interesting ? How are you connecting to your audience that ’ s watching you ? How can you reach people and teach them something new ? Or how can you show them something they ’ ve never seen before while layering it with tons of hilarious moments ?
Rome : I think staying in love with the journey is a big part because we could have easily stopped a long time ago . But , you have to fall in love with the process that we wake up and do every day . You have to fall in love with the no ’ s and the yes ’ s . It really has to be your passion .
MADE : You guys started the group when you were really young . Have you always been disciplined ?
Rome : Well , I first want to point out the fact that you said we started the group when we were young — we ’ re still young . You know , black don ’ t crack . Earlier on in 2009 , we would meet during the week , but there wouldn ’ t be a scheduled day . We would just meet here and there and then shoot the videos . And we were doing videos every Sunday , but once we had the formula of meeting at 10am and treating it like a business , that ’ s when our discipline really locked in . Because we were able to meet every day and get stuff right for the week and it wasn ’ t sporadic as much anymore .
Cameron : I think two things that helped us to be disciplined is that in 2012 we all quit our jobs and decided to do this full time . And then in 2013 , we moved to LA and it ’ s too expensive out here to play around , so we had to get disciplined .
MADE : Very true ! Throughout your journey as
YOU HAVE TO KNOW THAT THERE ’ S A GIFT IN EVERY FAILURE .”
– ROME GREEN JR .
Dormtainment , you ’ ve faced some setbacks — from losing your YouTube channel years ago to recently losing a member of the group . How do you guys regroup from a setback ?
Cameron : I would say one of our biggest setbacks is where we have to wait 30 days for a check . On this journey , you know you have to keep going . In entertainment , nothing is guaranteed . You don ’ t know when you ’ re going to get it or when you ’ re going to make it , but you have to have that blind faith that you will . Keep getting better so that when the opportunity comes , you ’ re ready . We just keep going , no matter what gets thrown at us because there are going to be ups and downs and that ’ s life in general , but especially in the creative space in entertainment because this is the only field where you just don ’ t know . It ’ s not like being a doctor where you go to medical school and then you become a doctor . [ In entertainment ], you don ’ t know . You ’ re competing against millions of people who want the same thing , same goal , same dream . It ’ s about [ your ability to ] keep pushing and being mentally tough and being spiritually strong and just to keep moving forward . Damn , I answered that pretty well .
Amanuel : It was alright . You know what I like to compare it to . Honestly , we ’ re like Vikings . Everyone has to be like a type of Viking because
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MADEXXXX MADEINC your full commitment. So, we only like to do things we’re excited about. That’s why we like to create our own opportunities. We like to create projects from the ground up. Rome: As we get busier, time is very important to us. The ROI on whatever we do has to really make sense because we don’t want to waste time at this point. We have a lot of projects that we want to get done, so we have to choose wisely. MADE: It’s very clear that consistency has played a role in Dormtainment’s success. What entrepreneurial traits have you discovered that help keep you guys focused and productive on your day-to-day schedule? day. We would just meet here and there and then shoot the videos. And we were doing videos every Sunday, but once we had the formula of meeting at 10am and treating it like a business, that’s when our discipline really locked in. Because we were able to meet every day and get stuff right for the week and it wasn’t sporadic as much anymore. Cameron: I think two things that helped us to be disciplined is that in 2012 we all quit our jobs and decided to do this full time. And then in 2013, we moved to LA and it’s too expensive out here to play around, so we had to get disciplined. MADE: Very true! Throughout your journey as Amanuel: It’s just working hard and if this is what you do, then this is what you do. I think what the guys said earlier about looking out for the brand and doing things for our brand and fanbase, more than that, we all came together and decided to be creative. Beyond anything, that \]X]\H[ HܙX]]Kœ]HZ[HۈY[ۙH[x&\XK]YB]Y\YH[H][&][][H[H[[H\H\]ܜقYYKH[Y]ܙX]]]KB[XZH]]\H[H[ݘ]ܜ˂]H[وH^KX]\X[BY[[H]]܈]^HوHYZ]\˜[Y\H[[]X\HX][\]B[[]X[[HYHHܛ]x%\H۝[\H[H]ܙX][BܞH܈][HH]]8&\[\\[’\H[HۛX[[\]YY[H]8&\][[O[[HXX[H[XX[HY][]܈[[B[HY][^x&]H]\Y[YܙB[H^Y\[]]ۜو[\[\[”YNH[^Z[[ݙH]H\^H\˜HY\X]\HH[]HX\[HYHۙ[YHYˈ] [H]H[[ݙB]H\]HZH\[]\B^K[H]H[[ݙH]H&\[HY\&\ˈ]X[H\H[\\[ۋPQN[H^\\YHܛ\[[B\HX[H[[ˈ]H[H[^\Y[\\[Y”YN[ H\[[]HX][HZYH\YHܛ\[H\B[[%x&\H[[[ˈ[HۛX۸&]ܘXˈX\Y\ۈ[ KH[YY]\[HYZ]\H[&]HHY[YSHUHӓ•UTx&THQSUTHRSTK'B$ԓQHԑQSܛ]Z[Y[ [x&]HXYYH]X%H[[\[UXH[[YX\YœX[H[HY[X\وHܛ\ ž[H^\Yܛ\HH]X[Y\ێH[^HۙHو\Y\]X\\HH]HZ] ^\܂HXˈۈ\\^K[Hۛ[H]BY\[ˈ[[\Z[Y[ [\™X\[YY [H۸&]ۛ[[x&\H[]]܈[[x&\H[XZH] ][H]H]H][Z]][H[ Y\][]\][Hܝ[]BY\[x&\HXYKH\Y\[›X]\]]ۈ]\X]\H\B\H[H\[ۜ[]8&\YB[[\[ ]\XX[H[HܙX]]HXB[[\Z[Y[X]\H\\HۛHY[\H[H\۸&]ۛˈ]8&\ZHZ[˜H܈\H[HYYX[[[[HXYHH܋[[\Z[Y[K[H۸&]ۛˈ[x&\H\][YZ[Z[[ۜو[H[H[YH[[YH[ [YHX[K]8&\X][\X[]BHY\\[[Z[Y[[HY[Z[\]X[Hۙ[\Y\[ݚ[™ܝ\ [[H[\Y]]H[ [X[Y[]\[Y [Hۛ]HZB\\H]ˈۙ\Kx&\HZHZ[˂]\[ۙH\HZHH\HوZ[X]\BXYK[XY^[KH