MADE Empowerment Issue | Page 16

MADE XXXX

HOW I IT

WITH JASMINE BROWLEY &

● Jaz Jackson

MADE By Jasmine Browley
Advertising is really changing .
People aren ’ t watching tv as much so that means those commercials that you usually see - they ’ re no longer reaching those audiences or the demographics that they once did ...
... and even display and banner ad marketing which was at one point the cural for for many online advertisers - they ’ ve basically been rendered largely ineffective because of ad blocking software ‘ cause you know nobody wants to see an ad when they ’ re scrolling .
So , consumers are spending a lot more time on social media platforms more than ever before and not only are they spending more time , they ' re spending more money . These big companies are really paying attention to those that are moving and shaking on Instagram , Facebook , Twitter and Youtube . So , as audiences look more to those social media channels for entertainment , advice , discovery and learning , top youtube influencers are well positioned to reach millions of engaged followers with brand sponsored content and they can leverage those relationships they have with fans to increase brand awareness and drive sells ( i . e . making alot of money ) and my girl Jaz Jackson is a testament to all of this . She is beauty guru and has amassed a following on youtube that consists of more than 220k subscribers and 71k instagram followers . Now she ’ s leveraged her popularity into a full fledged business and she recently launched the Jaz Jackson Collection which a luxury hair extensions line , so without further adieu , I would like to introduce Jaz Jackson :
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