Mad_About_Money_final April 2017 | Page 34

Mad About Money THIS MONTH’S FEATURE STORY DIAMONDS ARE NOT FOREVER - A FEATURE ON DECLINING PRICES OF DIAMONDS Diamonds are forever – Definitely one of the most popular proverbs used by the marketers. Well, practically speaking, it is quite a hard stone so it will probably last for a long time. But financially speaking? Is it durable in nature? Will it hold good or increase in value over the years? If we look at the data of the past 30-40 years or so as well as the current diamond price index, unfortunately, diamonds are probably not forever as is claimed. 34