FUNCTIONALITY COLLAB
Macroeconomic issues , such as inflation , rising food prices , and supply chain shortages have sparked a change in consumer behavior – looking to get the most out of the food or beverage . One way is through functional attributes in everyday products . Ingredients that are found to be naturally beneficial or boost immunity , are now being found in new category segments . For example , mushrooms are continuing to expand in popularity as a functional ingredient , entering the beverage , coffee , creamer , and snacking categories .
WHAT ’ S NEXT ? For more food & beverage trends , follow us on our social media platforms . Our innovation gurus are always on the lookout for category trends and exciting new products .
KEHE CUSTOMERS : Reach out to your sales representative for help implementing these trends into your store .