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1 visionary + 3 launchers + 1,500 employees = ? South African-born born entrepreneur Elon Musk, 40, ended up in the United States because, he says, it’s where great things happen. Musk is gambling that his company, SpaceX, can change the world with its Falcon rockets and Dragon capsules by carrying cargo, and eventually people, to orbit. (Space X) You can be rich enough to buy a rocket and still get sticker shock. In early 2002, PayPal co co-founder Elon Musk, sk, already a multimillionaire at 30, was pursuing a grand scheme to rekindle public interest in sending humans to Mars. A lifelong space enthusiast with degrees in physics and business, Musk wanted to place a small greenhouse laden with seeds and nutrient gel on the Martian surface to establish life there, if only temporarily. The problem wasn’t the lander itself; he’d already talked to contractors who would build it for a comparatively low cost. The problem was launching it. Unwilling to pay what U.S. rocket companies were charging, Musk made three trips to Russia to try to buy a refurbished Dnepr missile, but found deal-making deal in the wild west of Russian capitalism too risky financially. On the flight home, he recalls, “I was trying to understand why rockets were so expensive. Obviously the lowest cost you can make anything for is the spot value of the material constituents. And that’s if you had a magic wand and could rearrange the atoms. So there’s just a question of how efficient you can be about getting the atoms from raw material state to rocket shape.” That year, enlisting a handful of veteran space engineers, Musk formed Space Exploration Technologies, or SpaceX, with two staggeringly ambitious a goals: To make spaceflight routine and affordable, and to make humans a multi-planet planet species. 30