Macbeth Jan. 2014 | Page 10

We will be using television advertisements similar to movie trailers to promote our play. Our target audience is young adults, and our secondary target audience is teenagers studying Shakespeare in school. We will capture the audiences attention in a few key ways. Firstly, our cast includes many popular actors so we will make sure they are prominent in the trailer to capture peoples attention. Secondly, we will showcase some of the best lines from the play to show the audience just how marvelous slam poetry is. Last but not least we will say that there is nothing else like this out there, individuality is a key factor with this play.

Publicity