M2_P3_EN M2_P3_EN | Page 6

Part 3: Marketing Plan
Marketing Mix - PRICE
 Approaches for setting prices (I)
– Marketing-based strategies
– Cost-based strategies
– Status Quo strategy
Static pricing
identical products to
different customers
at same prices
Penetration
pricing
low prices to capture
market share
Flexible pricing
identical products to
different customers at
different prices
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Export Platforms | Module 3: Assessing Export Opportunities
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