Part 1: Market Research
Information gathering and data analysis
Gathering:
Primary research:
Is all that new information
gathered specifically for
your purposes.
Secondary research:
Information that has
previously been gathered
for other purposes.
Export Platforms | Module 2: Assessing Export Opportunities
Analysis:
Ensure that the data is:
Timeliness
Accurate and reliable
Relevant
Comparable
Also, consider the cost
| 4