Part 1: The importance of planning
Develop a mission
Mission
Mission functions:
To define what the organization does.
To determine which markets the company
aspires to serve.
To determine the company's way of doing
things.
Mission components:
Mission defines the company´s product, service
or activity.
General goals.
Values.
Keywords: We are, we believe, we value.
Export platforms | Module 2: Business plan for export
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