M1_P2_EN M1_P2_EN | Page 20

Part 1: The importance of planning Executing your business plan Step 3. Developing the business plan for exporting Observe what others are doing  It makes change more tangible.  It allows to have a better idea of how the company and the products may look like after changes are implemented.  It provides ideas on how things should be improved.  It raises awareness about the actual position on the company  It generates a point of reference Export platforms | Module 2: Business plan for export | 20