In Women: Class, elegance, trustworthy, and of course looks. A well put together women will catch the eye of a male before a sloppy mess will.
In Weapons: Most go for what they are comfortable with, wont always step out of that comfort zone and familiarity seems to help.
In Cars: Speed, class, and brand all take a roll as well as appearence! The dream car he wants can tell you a lot about him! Women just make sure you've cleaned up to claim that passengers seat!