Lyric Digital Reggae Magazine Up | Page 30

T H E J A M A I C A N P R O D U C E R The World says “Rhythm” while Jamaicans say “Riddim”. Since the 1980’s Riddims, Producers and Beat Makers began to build their own Riddims and contract Artistes to voice over them. This type of music making is vital to the lifeline and the growth of the music taking it to places that may never have been reached. Once a Riddim is made popular, a lot of other Artistes are voiced on the Riddim thus paving the way for much more lyrical innovativeness. Jamaica can be said to be known as the land of Riddims. With over 200 Riddims a week you can expect for extreme competitiveness amongst Artistes towards engaging and fully entertaining an audience geared towards their continued support well. This year alone ( 2 0 1 5 ) , w e l l o v e r 2 0 0 0 R i d d i m s h a v e b e e n m a d e . P o p u l a r Riddims such as Punanny, Real Rock, Buzz, Juice, Sleng Ting, Stalag and Taxi are a drop in the bucket of the many Riddims that has found success internationally. So the next time when you find yourself rocking to a nice Riddim don’t forget to support that Producer who oftentimes works tirelessly with little or no financial gain to keep the vibes right!!!!! A NEWS ARTICLE DISCUSSES CURRENT OR RECENT NEWS OF EITHER GENERAL INTEREST OR OF A SPECIFIC TOPIC NOEL STEIN A TRAVEL STORY THROUGH THE LENS OF OBSCURA USA