With 80% of users recalling a video ad they viewed in the past thirty days, it’s time travel marketers think about video beyond just a brand awareness tool. In the past, it’s been hard to understand where video should fall in your channel mix and what it truly influences.
But as attribution has become more sophisticated, we now understand that 63% of travelers use videos to find ideas to do at a particular destination. That tells the travel marketing industry that even after a traveler has booked their trip, or is even in the midst of their trip, they are still looking to video to find engaging activities in a destination.
Video is no longer just an inspiration or ideas tool for travelers. They’re using video to ensure they get their trip right: that the attractions and activities they choose are the experiences they want.
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Hotel video marketing is an extremely effective tool for engaging potential guests & the best way to engage them on this level is through video. Travellers love to find inspiration in video and they see it as a more trustworthy source to ignite their trip planning.
As the year draws to a close, Luxury Lifestyle TV looks ahead to 2019 for the hottest trends in luxury hospitality marketing. Here's what we found out - -
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Out-of-Home Media is your answer to cement your relationship with that traveler. In doing so, you resort video also helps create in their mind a truly unique and unforgettable trip.
An exciting visual experience with your broadcast is an effective tool to cement your relationship with that traveler.
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Video Marketing is the Hottest Trend