Travelers are prioritizing experiences that can teach them something new and open their eyes –– meaning that hospitality brands & accommodations need to shift how they attract and appeal to guests.
Standardized travel experience that conforms to travelers’ preconceived expectations is no longer the priority for most travelers –– they want their trips to resonate on a deeper emotional level.
The desire to explore different places and interact with the world in new ways has become a widespread movement, fueled by common millennial and Generation Z.
I-Want-to-Get-Away Moments
Today's globetrotters are extremely visual and the New Age traveler and are watching more and more video on their smartphones. In fact, mobile screens are increasingly where travelers watch video.
Approximately two-thirds of watch time for top travel videos happens on mobile. Google says when it comes to what kinds of videos travelers are watching, 65% of travelers search for videos online by destination.
THE FLUID TRAVELLER
The fluid traveller of the future is going to be swapping expensive surroundings for great experiences.
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