Luxury Marketing Plan for your Property Marketing | Page 4

The single most important factor in the
marketing of real estate is an opinion of value.
Studies show that properties listed for 15% over
market value has a 20% probability of sale; 10%
over market value has a 30% probability of sale;
5% over market value has a 50% probability of
sale. Properties priced right at market value have
a 95% probability of sale. Getting the right real
estate company and their team to determine the
right price is critical to the success of your home
being sold.
Our team uses the latest in technology to
evaluate our clients’ property in preparing a
comparative market analysis showcasing the
homes’ “True” worth. A property is worth what
the buyer is willing to pay for and is normally
determined by the basic principle of supply
and demand, however, with the right team on
your side marketing the property properly we
often can create more demand for the homes
we represent.
We go through a detailed process of discovery
with each and every one of our sellers to
determine the fair market value of the home. We
incorporate the latest in technology to prepare
a Comparative Market Analysis which will serve
as a barometer of current market conditions
and help provide input on how best to sell your
property to today’s buyer.

The value of a home is based
on the following criteria:
»» Location of property
»» Quality of interior design,
construction and landscaping
»» Buyer Demand
»» Prices of similar properties on
the market
»» Recent sales of comparative
properties
»» Availability of Financing