Facebook ? Too popular . Instagram ? Too static . YouTube ? Too complex . Time to take a closer look at TikTok ; the newest challenger in the social network market is gaining ground every day .
TikTok ’ s meteoric rise # 1 . Thanks , Covid !
At the peak of the pandemic , tired of being under house arrest , young people turned en masse to social networks to keep in touch . This period saw an 180 % increase in TikTok traffic among 15 to 25 year olds , making it the 6 th most popular social network in the world ( January 2022 ), quickly overtaking the ( still very popular ) Facebook Messenger .
# 2 . An interface that promotes spontaneity
Unlike other social networks , which mostly show users content from the accounts they follow , TikTok constantly suggests new content and new creators . Why ? Simply put , this constant flow of material shows users content they might not have found , while still respecting their preferences , and the constant change fends off the threat of boredom ! This is the key strength of TikTok .
# 3 . Democratising video creation : meeting the challenge !
TikTok is also a great way to discover video editing . The application distills the basics ( usually only accessible through specialized , mostly paid-for , platforms ) by allowing the user to film , edit and share his video in a single application . It allows users to create content that reflects their own image , nourishing passion and creativity so that new forms of expression emerge .