Luxury Living Magazine - Issue 2 Luxury Living Magazine - Issue 2 | Page 49

JOY BY JEAN PATOU
JOY by Jean Patou was created as‘ the world’ s most expensive perfume’ during the time of The Great Depression in 1929. JOY is created with a unique concentration of rare flowers with 10600 flowers of jasmine and 336 roses used within each bottle. During it’ s most successful period JOY garnished enormous success and became the second best selling perfume of all times( the first best-selling is the legendary Chanel N ° 5).
Intense and luscious with alluring floral composition, JOY was created by Henri Alméras, who made its top notes irresistibly delightful. The composition starts with fragrant jilt tuberose, luscious rose, ylang-ylang blossom, aldehydes, sweet and mouthwatering pear, and green notes. The heart beats passionately in pure and sweetly fresh jasmine notes, seductive and balmy spicy and darkened iris root. The base whiffs with sensual musk, warm and milky-powdery sandalwood, with mild musky civet tones.
The bottle, of simple and straight lines with a golden thread around its neck, was designed by the architect Louis Süe in 30ml, 50ml and 100ml sizes for Eau de Parfume and 30ml and 50ml sizes for Eau de Toilette. Regardless of its simplicity, the bottle leaves an impression of luxury and hints that its content is one of the best perfumes of the world.
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