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It all began in 1886, when founder Charles Lewis Tiffany started a trend that grew into a cherished custom with the introduction of the Tiffany ® Setting, this setting truly showcased the beauty of a brilliant-cut diamond lifting the diamond off the band into the light, maximizing the stone’ s natural radiance. Today it remains the world’ s most beautiful diamond ring and a popular symbol of true love, celebrated in literature, art and film.“ When our founder Charles Tiffany introduced the Tiffany ® Setting in 1886, he gave us not only a symbol of true love, but also an enduring reminder of our diamond heritage and reputation for craftsmanship,” said Caroline Naggiar, chief marketing officer of Tiffany & Co.
The Tiffany diamond standards are far more stringent than those established by the industry. The jeweler accepts only. 02 percent of gem-quality stones, which are graded at the Tiffany Gemological Laboratory, one of few such facilities operated by jewellery retailers. The laboratory’ s master diamond graders give individual grades for cut, colour, clarity, carat weight and presence. In the process, other diamond reports are frequently overruled.
These top-tier diamonds are placed in the hands of skilled diamond cutters who cut for brilliance, adhering to a strict geometric plan with exacting measurements, including precision of cut and symmetry. Together these factors give Tiffany diamonds their extraordinary presence: a breath-taking show of light, with utmost dispersion and scintillation created when light enters the stone, reaching the perfectly positioned facets and mirrored directly back through the crown.
All Tiffany diamonds are set within customized mountings to accommodate the specific size and shape of the diamond. With attention to balance and individual scale, Tiffany master setters, connoisseurs of their craft, create a cohesive, hand-finished and hand-polished setting that shoulders the diamond with consummate grace and respect. In addition, the diamonds are set in platinum with a higher level of purity, which complements the diamond’ s high colour grade as well as strongly securing the stone in its setting.
Tiffany also offers lifetime services including cleaning, inspection and ring sizing. The extended services and certificate documenting a Tiffany diamond’ s preeminence are proof positive of the company’ s commitment to a heritage of excellence.
Tiffany is the internationally-renowned jeweler founded in New York in 1837. Through its subsidiaries, Tiffany & Co. manufactures products and operates TIFFANY & CO. retail stores worldwide, and also engages in direct selling through Internet, catalog and business gift operations.
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