The Personal Vision, The Effortless Journey, The Grand Sanctuary & The Grand Arrival
LUXURY LIVING POWER u
Back in 1906 when Sir Henry Royce and Charles Rolls launched Rolls Royce Motors could they have envisaged that 110 years later Rolls-Royce would still be setting the benchmark as the most celebrated luxury vehicle in the world creating future dream machines.
To mark its continued success and to celebrate its centenary Rolls- Royce has launched the VISION NEXT 100. The car defines the future of this luxurious brands mobility. Codenamed 103EX, it is the marque’ s first ever pure‘ Vision Vehicle’ and presents an intriguing and aesthetically dynamic vision of the future of luxury mobility – a completely personal, effortless and autonomous Rolls-Royce experience, wrapped in a design that ensures a‘ Grand Sanctuary’ for its occupants, and a‘ Grand Arrival’.
HOW IT CAME TO BE
This highly successful era for the world’ s most celebrated luxury brand has been driven by a restless commitment to always looking forward. In this spirit, the Rolls-Royce VISION NEXT 100 is presented – a truly revolutionary, highly authentic exploration of the future of luxury mobility. It provides a fully authentic look into the potential demands and desires of the wealthy connoisseur of the future.
In creating the Rolls-Royce VISION NEXT 100, the Rolls-Royce Motor Cars design team, led by Director of Design Giles Taylor, asked themselves the question,“ How can we recast luxury for the next 100 years?” Within that question the team found that they had to address two further questions:“ What will a Rolls-Royce owner expect of his or her Rolls-Royce in the coming decades?” and“ How do we at Rolls-Royce today envision how we meet those expectations?”. These questions allowed the team to dream of the staggering possibilities for Rolls-Royce’ s future.
Rolls-Royce intimately understands its patrons and their likely desires and motivations in the future. It understands that true luxury is deeply personal and that the hallmarks of every Rolls-Royce past and present are key to its future. The designers therefore distilled four key tenets that not only underpin the elegant solution that is the Rolls-Royce VISION NEXT 100, but epitomise the future of luxury mobility as a whole:
The Personal Vision, The Effortless Journey, The Grand Sanctuary & The Grand Arrival
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