Luxury Living Magazine - Issue 2 Luxury Living Magazine - Issue 1 | Page 29

LUXURY LIVING FASHION u

TIMELESS ELEGANCE

Piaget has certainly made an enduring impression on the watchmaking world since the company was founded back in 1874. This virtuosity reflects an unrelenting search for the very highest standards of excellence, combining deep rooted expertise, a constant urge to experiment and respect for the traditional watchmaking skills. This is the very essence of the Piaget signature.
Piaget’ s legitimacy and expertise as a company are founded on 140 years of innovation and excellence. Faithful to its motto“ Always do better than necessary”, Piaget combines technical precision and boundless creativity to create exceptional timepieces. With 37 movements to their credit, including no fewer than 25 ultra-thin and 11 major complications, interspersed with 14 records for watch thinness, the master watchmakers of the Manufacture de Haute Horlogerie Piaget continue along their path of virtuoso innovation to reign at the very summit of their art.
Piaget’ s pioneering spirit first made its appearance in 1874, in a little village in the heart of the Swiss Jura mountains, a region that since the mid-19th century had become a centre of micro-mechanical craftsmanship specialising in the assembly of watch movements. In a workshop set up inside his family home in La Côte-aux-Fées, 19-year-old Georges Édouard Piaget founded the company that still bears his name today.
A dedicated work ethic and a penchant for risk quickly enabled Piaget’ s reputation to spread far beyond the company’ s native Jura.

“ Always do better than necessary”

29