Luxury Indian Ocean No3 Édition 2016 | Page 83

INVEST IN MAURITIUS AXYS Group has considerably strengthened its African footprint over the past years. We meet with Louis Lallia, International Development Manager, who sheds some light on this new phase of one of the most dynamic financial institutions in the region. Over the last years AXYS Group has made a number of strategic moves into the African continent – what has been driving your strategy? Since our inception in 1992, the group’s mission has been to provide wealth management solutions to high net worth clients. We experienced three development phases: during the first decade we established our position on the local market as Asset Managers. As from 2005, we focused on broadening our range of solutions to offer a comprehensive Wealth Management service. This second phase was characterised by the acquisition of Trust & Fiduciary business in Geneva, the Wealth Management capital of the world. Today, our subsidiary, the NWT Group, is the largest independent Trust & Fiduciary Company in Geneva with over USD 11 billion of assets under administration and offices in Geneva, Hong Kong and Mauritius. The African continent is an obvious territory for the development of Mauritian companies. We already have a large customer base in Africa and have been gradually establishing our presence there over the past years. How has this strategy been implemented? Our vision is based on the belief that to properly serve our clients, we need to understand the economic, political and cultural contexts in which they operate. We are convinced that the era of European Private Bankers who Fly-In Fly-Out of countries to solicit business is well and truly over. One must be present in Africa if one is to serve African based clients. AXYS Group has been very successful in deploying its African strategy. We have finalised the acquisition of APEX Africa, a stockbroker in Kenya. In South Africa, we acquired a stake in Cogito Capital, a Fund Manager specializing in African growth sectors. In January 2015, we also successfully launched the Four Oaks Credit Fund, a credit fund operating in East Africa. Finally, we partnered with Inside Capital Partners to launch a purely African Private Equity fund. On each of these initiatives, we spent lot of time and effort in identifying the right local partners and their highly skilled teams. We also created AXYS Consulting DMCC in Dubai with a seasoned team of former consultants that specialise in business consulting and fund raising in Africa. As the “Gateway to Africa”, AXYS Group seems to target International rather than African clients? We have a long-term vision. The African continent in recent years has attracted international investors who are seeking growth. But this capital cannot be invested haphazardly. Our strength lies in our knowledge of the regional market. Africa is a huge continent, and we must approach it with patience. Mauritius offers a stable and tax efficient jurisdiction from which to invest into Africa; and AXYS Group has the right tools to guide international investors in their undertakings. With a presence in Johannesburg, Mombasa, Nairobi, Mauritius but also in Dubai, we have become a leading investment force in Africa. What does the future hold for AXYS Group? We have received an in-principle approval from the Bank of Mauritius to open a bank. We have over twenty years of experience in Wealth Management, and our ambition is to create a financial institution dedicated exclusively to private banking. We have invested in a high-end IT platform that offers our customers a secure and consolidated view of their assets. Our clients will also be able to place stock market orders online. Our institutional clients will have direct access to their various accounts and  operate multiple accounts at the same time. The emphasis of the bank will be on investment services and the safety and fluidity of transactions. AXYS GROUP 6th Floor, Dias Pier Building Le Caudan Waterfront, Caudan Port Louis T +230 405 4000 www.axys-group.com LUXURY MAURITIUS 81