ULTRA-LUXE
de gamme et l’exclusivité. Ses motivations sont diverses : le succès,
la passion de l’automobile ou tout simplement le plaisir après avoir
travaillé très dur dans sa vie ou même avant de quitter ce monde !
J’ai un client de 90 ans qui est venu s’acheter une Porsche car il
n’avait plus que quelques mois à vivre… c’était son dernier plaisir
dont son fils hériterait ensuite.
Pourquoi achète-t-on une Porsche plutôt qu’une Ferrari ou une
Lamborghini ?
Chaque marque a ses spécificités. Bien qu’elle soit une sportive,
Porsche est une voiture avec laquelle vous pouvez rouler et vivre
tous les jours, car elle est d’une fiabilité irréprochable. Ce que
démontrent d’ailleurs ses résultats en compétition tels qu’aux 24
heures du Mans !
Posséder une Porsche est déjà un privilège ! Mais offrez-vous des
privilèges supplémentaires à vos clients ?
Des cours de pilotage sur le circuit du Mans ou à Silverstone, par
exemple. Des ride and drive programs sur les plus belles routes en
Europe. Nous leur concoctons également des soirées de dégustation
de vins, d’exposition de bijoux et de peintures… à l’image même de
leurs besoins et de leurs désirs, voire de leurs fantasmes !
Dean Ah Chuen has an awesome job! Fascinated by sports cars
ever since a young boy, he has achieved the childhood dream of
Porsche fans. High-end premium clients are welcomed into the
elegant Porsche Centre showroom in Phoenix by the director
of ABC Motors, where the entire fleet of the German brand is
showcased. In this interview, he shares his personal feelings and
describes the keys to this success. In addition, he also defines the
profile of a Porsche fan and a brand that many of us secretly envy!
You represent Porsche in Mauritius. Did this come about via a
personal fondness for the brand or by chance through a business
opportunity?
It is a combination of both. In 2003, we helped our partner and
friend from Reunion Island, Abdul Cadjee to organise the launch
of Porsche Reunion in Mauritius. Over the years, we established
very good relationship with the management of Porsche AG.
But it was not until 2008, when prohibitive taxation (297%)
on large engines were reduced, that we could start negotiations.
As for my personal affection, I’ve been a sports car enthusiast
ever since I was a young boy ! Porsche is undeniably one of the
most desired brands and I believe my passion for this brand
convinced my family members to trust me and embark on this
adventure.
Do you own a Porsche? Is this one of your childhood dreams?
All kids dream of one day owning a sports car one day and being
able to achieve this dream is fabulous! Today, the Porsche Centre
in Mauritius is a great source of pride for me, which I believe is
reflected throughout the country.
I have several Porsche available to me, but none of them belong to
me. My current favourite is the new Cayenne GTS 5-seater; it is a
very spacious sports SUV with uncanny agility and incredible power.
Describe your pleasure of driving a Porsche. Do you have a need
for speed?
Let’s be honest, I do have a need for speed and driving a Porsche is
a unique experience, especially when on a circuit! Not just because
of the power of the car or how fast it reaches 0-100 km/h, but also
becaus e of its combination of agility, technology and reliability that
is developed with an emphasis on environmental consciousness.
What would Man be without this pleasure? We are in constant
pursuit of pushing the boundaries.
Are traffic regulations frustrating for a Porsche driver?
Speed and performance are not the only motives for buying a
Porsche. There are many more! The exterior and interior design
of the car, the assembly of quality materials, the characteristic
sound of the engine and the Porsche driving experience. The
Luxury business is all about emotion, but we always need to help
the customer find a rational reason to justify his/her purchase.
Does a typical Porsche buyer profile exist and what are their
motivating factors?
Generally speaking, this is usually someone who has achieved a
certain level of wealth and maturity, above 45 years of age and
enjoys luxury and exclusivity. His motives vary between success,
passion for cars or just for pleasure after years of hard work or even
as a last wish before leaving this world! I had a 90-year-old client
who came to buy a Porsche because he only had a few months
to live... he wanted to accomplish a last wish that his son would
eventually inherit.
Why would one buy a Porsche rather than a Ferrari or a
Lamborghini?
Each brand has its specificities. Although being a sports car,
Porsche is a car that can be driven and enjoyed every day because
of its uncompromising reliability. This is demonstrated through its
results in competitions such as the Le Mans 24 Hours!
Owning a Porsche is already a privilege! Are your clients offered
any additional privileges?
We arrange advanced driving programs at the Le Mans
or Silverstone circuit, and we hold ride and drive programs
won the most beautiful roads in Europe.
We also organise wine tasting evenings, jewellery and painting
exhibitions reflecting the lifestyle of our customers and help them
to live their dreams as much as we can.
PORSCHE CENTRE MAURITIUS
Motorway M1 Phoenix Trunk Road,
Phoenix
T +230 601 9911
[email protected]
www.porsche.com
LUXURY MAURITIUS
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