Exclusive interview with
owner of EDGE boutique
Maria Vashiotou is one of the leading women
in Cyprus’ social circle, and last year opened her
very own boutique, EDGE Boutique. We wanted to
know more about her inspiration and the choices
she makes for the classy boutique that has
something chic and lush for everyone.
Maria
VASHIOTOU
What inspired you to open a
fashion boutique?
Fashion has always been a part
of my life and my world! Every-
thing around us is fashion — The
colours, the sceneries, our feelings
and emotions… All those little
things around us are the inspi-
ration of our everyday moods.
Besides, the way we feel is the way
we dress! If you think about it, life
is all about fashion! I am so happy
that a dream came true and EDGE
Boutique became a reality shared
with all those supporters of the
Boutique.
What vision did you imagine
when you opened the boutique?
A vision of a completely new
proposal in the field of modern
fashion. Both my team and I per-
sonally, are very happy and proud
of the boutique and the impressive
response we experienced during
the first months of its operations.
Our feelings and emotions are
mixed; On the one hand is the
stress and the anxiety during the
preparations all those months
before the opening and then the
great thrill when we faced the very
positive response of the audience
which surpassed all our expecta-
tions. It was then that my vision
became a reality!
How did you come about the
name “EDGE”, for the boutique?
The philosophy behind the
name lies in the meaning of
18
word… EDGE. Fashion ultimately
concerns each of us and it is up
to us to find our own style and
our “identity”, always through our
personality.At the same time, the
proposals we present combine
classical, modern and even
subversive but also bold choices,
with the main goal of helping the
consumersand our clients reach
their… EDGE and extremes in
terms of fashion and personal
style, always in accordance with
their personality.
Where is the shop located, and
why that location?
The Boutique is located at
Vashiotis Seafront. It is a prime
Location with convenient, easy
access and available parking,
very comfortable and customer
friendly.
The shop oozes class and el-
egance from a glance, what can
visitors expect to see inside the
shop?
At EDGE Boutique, interna-
tional fashion meets luxury in a
shopping experience that’s simply
on another dimension.Every
demands of a client will be met, in
a luxurious and comfortable envi-
ronment whose main purpose is
to make the consumer have an un-
forgettable and unique experience!
We also offer creative suggestions
and choices for every occasion of
both women’s and men’s fashion.
Apart from clothes, the Boutique
presents unique collections of
fashion accessories such as shoes,
sunglasses, underwear, handbags
and specially formulated makeup.
Any particular fashion style or
trend you think is the best or
one that stands out?
Fashion is for everyone,
women and men, find your style
and follow it 100% and you’ll find
something that will help you along
that path at EDGE.
What are the marquee brands
and collections that can be got-
ten from the shop?
All our brands are marquee
because they are carefully selected
and hand picked. Our brands in-
clude Victoria Victoria Beckham,
Italian brand Twinset Milano,
DONDUP, Prabal Gurung, Derek
Lam 10 Crosby, Philipp Plein
Sport, Vera Wang, Pierre Balmain,
and much more.
How did you come about your
brand and collection choices?
Do you hand pick them person-
ally? Or just look out for trends?
Some of the choices are per-
sonal picks from me, but I work
closely with a team of profession-
als and we look at the trends en
vogue, what went on during the
fashion weeks in Paris, Milan,
New York, and the others.
How can you describe the style
you promote at the EDGE bou-
tique?
A timeless style that naturally
follows the new trends of fashion
and everything in between; from
modern to classical, the new
elegant and luxurious styles of
today’s fashion world, we are all-
compassing.
Any advice you’d like to give to
upcoming girls who want to get
into the fashion industry and
business just as you have done
successfully?
Follow your dreams… Be crea-
tive. Be different, your own person
and you’ll succeed!
• 2018 EDITION