Luxury Hoteliers Magazine 4th Quarter 2019 | Page 99

can impact personally with guests within areas of Self-Actualization, Customization/Personalization, Transparency/Authenticity and of course Sustainability. As luxury consumers look for new ways to become their best selves – we see them place greater value with brands that can assist in their own personal transformation.” Returning to our Reykjavik analogy, through the lens of the Transformational Economy, perhaps the higher-order motivation behind that Icelandic trip is a reconnection with family or friends or a spiritual reawakening upon experiencing the northern lights—both of which would require undivided attention. EMPOWER TRANSFORMATION Armed with this valuable insight, it’s easier to understand the seemingly ironic trend toward unplugging in order to connect on a more personal level. Moreover, this is where the luxury hospitality hotelier has a unique advantage in providing an environment that enables and supports this desired guest experience. How can a hotelier provide a more exclusive experience that nurtures genuine human interaction? What amenities and features can a hotelier provide—or, more important, remove—in order to create an oasis from mental static, distraction, and stress? CREATE AN OASIS A calming retreat that supports deeper personal interaction begins with the guest room. And The Mascioni hotel Collection understands how important it is to create a refuge for reconnection. It’s in our DNA—and brand foundation: We believe everyone deserves to experience a haven where they can recharge, reflect, and rediscover what matters most in their life. And our rich, Italian-made textiles weave together the luxury, beauty, and performance a fabric needs to help fulfill this purity of purpose. The Mascioni Hotel Collection is the ideal partner to help hoteliers create the environment HNWIs desire because it is a thoughtfully considered curation of exclusive products for the hospitality bed, bath, and table that feature sophisticated design, luxurious materials, and innovative finishes of unrivaled excellence. And, for the last 60 years, the brand has been defined by uniquely Italian attributes that set Mascioni Hotel Collection apart from the rest. To learn more about the Mascioni Hotel Collection, visit mascionihotelcollection.com. ILHA 99