Luxury Hoteliers Magazine 4th Quarter 2019 | Page 9

Montage Healdsburg rendering WHAT SUCCESSFUL BRAND PARTNERSHIPS HAVE YOU WORKED ON WITH MONTAGE AND PENDRY? WHAT DO YOU LOOK FOR IN A GOOD PARTNER? Over the last few years, I have been heavily involved in growing the Pendry Hotels & Resorts brand with creative design, experiences and concepting partners, collaborating with Michael Fuerstman, co-founder and creative director of Pendry Hotels & Resorts. Now on the Montage brand, I am looking at ways to continue to enhance the guest experience and bring in ultra-luxury brand wide partners. We have been doing some great collaborations for both brands. Pendry Hotels & Resorts brand partners have been MiN for our amenity program, Lunya for bathrooms in our guest rooms, Vittoria Coffee for both Pendry and Pendry Manhattan West rendering Montage, and Stance x Pendry socks. We have an incredible partnership with Cadillac for both Montage and Pendry. We recently launched a restaurant pop up experience at Montage Beverly Hills with Chef Ludo Lefebvre and Chef Gilles Epie. We seek partners that can bring unique experiences and products to our guests and we enjoy the creative process which allows us to collaborate with our partners on unique offerings to provide our guests and residents. HOW HAVE YOU CREATED PERSONALIZED EXPERIENCES FOR GUESTS TO GIVE THEM AN UNPARALLELED EXPERIENCE? We program each destination to be very authentic and unique to its locale. In turn, we give our guests a view of the local arts and culture that they might not have found on their own. ILHA 9