•
Rolling out the Red Carpet: While the fee
may be enticing, you also want to have a clear
understanding of how your luxury hotel will be
portrayed, particularly if the name is being used
or your property is identifiable. What scenes
are being shot at your property? What is going
to be said about your hotel? Some production
companies will let you do a script read in advance
to sign-off on the dialogue. You may also want to
request language regarding the portrayal of your
property in the final movie or show. Remember
that the production company will own the footage
in perpetuity with the hotel having little to no
contractual remedy to prevent the use of the
footage after it is shot – so you will want to address
concerns before the filming begins.
•
Consider the Credits: Before you sign a location
agreement you need to understand the nature of
the filming and think carefully about the use of
the name of your luxury hotel. Do you want the
goodwill of your name being in the movie or show,
or do you want to ensure that no one knows that
you are associated with the filming? If you do want
to be named, do you have the rights to your hotel
name? If your hotel is branded, you may need
the approval of the brand under your Franchise
Agreement.
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