MEMB-
ERSHIP
EVO-
LUTION
How Country Clubs
position themselves
to provide Resort-
like Experiences
every day
By Scott Szymoniak
Much has been said about the decline
in private country clubs across the
world. But the clubs that reinvent
themselves to be relevant to a wider
range of people are the ones not
only thriving but also positioning
themselves for future growth.
Providing a wider range of luxurious,
resort-like experiences every day to
members is one way to differentiate
yourself in the marketplace. While
country club managers can look to the
luxury hotel market for new and fresh
ideas to offer their members, there
are also a few things that hoteliers
can look to the club industry to refine
the service and product they provide.
There is more in common between
the two hospitality segments than
one would think and mastering the
following three concepts will ensure
you meet the expectations of your
clientele.
SERVICE PERSONALIZATION
With any high-level luxury experience,
whether the hotel or club industry,
your customer is already coming to
you with an expectation of the level
ILHA 81