HOW DO YOU SHARE
YOUR PHILOSOPHY WITH
YOUR TEAM?
Ian Schrager emphasizes
that a brand must stand for
something. We spend a lot
of time articulating what we
stand for. The first two days of
the opening process are not
about how to do your job, they
are about what we stand for,
why it is important and what
your role is. We talk about it
in orientation, in daily line-ups
and on every general manager
call and staff meeting.
THE NEW YORK EDITION
THE SHANGHAI EDITION
72 ILHA