For Blackberry Farm in Tennessee,
it means sharing its heritage and
the beauty of nature with future
generations.
At Awasi Iguazu, delicious
means the discovery of people,
culture and customs - because
travel is about much more than
geographical distance.
At Gravetye Manor, finding
inspiration in an English garden
is a delicious journey. This means
feeling free and enchanted by what
nature has to offer.
At La Grenouillère, deliciousness is
not only the cuisine presented by
the chef but more so how he has
learned to create, whether that is
inspiration from his childhood or
memories of a serene beach.
At Asaba, there is an ongoing,
almost eternal delicious journey.
That is the timelessness of its
beauty, which is breathtaking and
calming all at once.
HOW DO YOU STAY IN
TOUCH WITH YOUR
GUESTS OVER MULTIPLE
TOUCHPOINTS?
In an age where digital content is king, we’ve shifted a large percentage of
resources away from the production of our printed Guide Book and into
various other communication lines. This not only includes social media, paid
digital media placements of the brand campaign, and our magazine Instants,
but also a new app created to optimize guests’ search for their next delicious
journey. Apart from digital, we have also started creating experiential events
such as The Joy of Bees, which premiered in London in 2016 and then popped
up again in Milan for Design Week. It’s a moment for guests to metaphorically
travel to a property through the terroir expressed in each property’s raw,
unfiltered honey. It also expresses our properties’ commitment to protecting
CREATING
JOURNEYS
biodiversity DELICIOUS
through beekeeping.
‘‘ Be inspired ’’
Instants Magazine
Gravetye Manor
THE ENGLISH
ILHA 61
United Kingdom