Luxury Hoteliers Magazine 4th Quarter 2019 | Page 51

Turndown service. Whether viewed as high-value amenity or a “do not disturb-worthy” interruption, it has been a staple of luxury travel dating back to the 18th century, when the wealthy made long journeys across Europe – or “Grand Tours.” [1] Whether staying in a hotel or the cabin of a ship, butlers and maids ensured sleeping quarters and dressing areas were ready for their masters or mistresses to retire to bed. In the 19th century, the first luxury hotels offered the service for those traveling alone. [2] Understanding the power of this evening extra “touch” on guest satisfaction, hotels in all categories are creating unique turndown experiences, from spa bath options to gourmet snacks to unique nightcaps. But in the era of wellness, we believe hotel turndown service should have a singular focus – to help guests experience the benefits of exactly what they are paying for – a comfortable, restorative night’s sleep. And by taking advantage of technology, that experience can happen automatically, seamlessly delivering a guest’s preferred turndown amenities without any perceived intrusion from housekeeping staff. THE EXPERIENCE The vision is to create a sleep sanctuary designed to deliver an exceptional night’s rest. The experience could look like this: • At 9 pm, the temperature in the guest room drops to the ideal sleep temperature programmed using smart thermostat technology 1. https://www.telegraph.co.uk/travel/comment/hotel-turndown-service/ 2. https://www.telegraph.co.uk/travel/comment/hotel-turndown-service/ ILHA 51