Luxury Hoteliers Magazine 4th Quarter 2019 | Page 30

8 POWERHOUSE BENEFITS OF CRM/RMS INTEGRATION FOR LUXURY HOTELS When Customer Relationship Management (CRM) and Revenue Management System (RMS} solutions are synced, you can create one-of-a-kind experiences guests crave, while also moving the needle for every revenue source at your resort. Here we explore eight powerhouse benefits luxury hotels experience with a tight CRM and RMS integration. 30 ILHA