ABOUT
Formula 1 ® World Champion Nico Rosberg
brand ambassador for Kempinski Hotels
“Nico Rosberg is one of Germany’s
most popular figures and has
remained down-to-earth despite
his enormous success. With his
authenticity, willpower and dynamism,
he is the best possible ambassador for
us to further strengthen our unique
brand and to represent us in this
partnership in campaigns around
the globe,” says Martin R. Smura.
“With his strong personality, the
cosmopolitan and successful top
athlete Nico Rosberg stands for
precision performance, outstanding
engineering, craftsmanship,
the highest quality standards
and innovation in the field
of sustainability. We are
therefore particularly proud
of this symbiosis, as the values
directly reflect our Kempinski
brand values and make him the
optimal brand ambassador for
our company. In addition, we
share the same passion to focus on
sustainability.”
Nico’s triumph in his 20 years of
racing is the Formula 1® World
Championship title in 2016 with
the Mercedes AMG Petronas
Team. He is now a GreenTech and
Mobility entrepreneur and investor
and is involved with several social
responsibility and sustainability
projects. He was awarded the Green
Tech Award as “Entrepreneur of the
Year” and is also one of the founding
members of the Green Tech festival,
an event to promote green change
and technology that attracted
30,000 attendees in May 2019.
Six Senses launches New
Website that prioritizes
Inspiring Content and
Guest Experience
The new sixsenses.com represents
the brand’s 18 resorts and 14 partner
spas as well as numerous residential
projects. It focuses on the user and
tries not to take itself too seriously.
The design is centered around
empathy, its concept a visual and
verbal communication to take users
on a personal journey of discovery,
engaging people so that they stay
longer on the site.
The site has a story-inspired layout,
blending evocative, engaging and
22 ILHA
user-generated content into a
web experience that is unique to
each travel search. The structure
Talk to us
Hoteliers - tell us your story! What
interests you? How did you get to
where you are today?
Share with us, email and send pics to
[email protected]
incorporates both modular content
and easy page navigation while still
ensuring a powerful emotional impact.
The content of the site recognizes
the importance of experiences and
highlights the best-kept secrets shared
by the locals so that the guest can get
a sense of the destination and explore.
An enhanced reservation process
makes the booking path a smoother,
more continuous and faster reservation
experience.