COLLOQUY recently released a report on consumer attitudes towards travel , identifying key trends , and exploring how marketing and loyalty programs influence travel behavior throughout the journey , from planning and research to sharing the experience via social media . They surveyed over 2,000 U . S . consumers about their travel lifestyle and found that we love to discover new places , use technology and social media along the way and be rewarded for loyalty . Mobile and personalization are definitely the way forward and programs need to be easy to use and convenient .
What you need to know
55 % of Americans have taken a flight ( business of leisure ) in the last two years
Hotels are consolidating properties under one umbrella to leverage cross-selling opportunities and brand recognition while also driving more direct bookings and spreading out costs .
Technology continues to influence customer expectations , and in turn creates the opportunity for travel and hospitality providers to deliver on these expectations . Additional revenue streams can be created by helping consumers make decisions and make choices , as well as customize
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