PR Crisis Management
Case Studies
Halekulani Hotel
The role of PR shifted during the pandemic to a far more focused and targeted approach as they sought to engage audiences with controlled storytelling and imaginative concepts to entertain , inform and inspire future travelers . Here we highlight just a few of the many PR heroes .
In response to the COVID-19 pandemic , EVINS pivoted the media strategy for the acclaimed oceanfront luxury hotel , Halekulani , updating messaging and developing relevant , thoughtful pitch angles that would best resonate with the media and Halekulani ’ s target audience . Pitches ranged from sharing iconic recipes to health / wellness tips from SpaHalekulani .
EVINS secured coverage for Halekulani in Travel + Leisure ’ s article on How to Transform Your Home into a Hotel Fit for a Queen This Mother ’ s Day and in How to Virtually Travel First-Class to Hawaii - Without the Flight and Jet Lag in Forbes and were also able to secure editorial exposure in the Observer in How to Give your Home a Luxury Staycation Makeover Right Now .
To coincide with its media relations efforts on behalf of Halekulani , EVINS also developed a new content strategy to keep social fans and past and future guests engaged , entertained and enlightened with # HawaiiFromHome content while they sheltered in place . Content examples included a new wellness tips series featuring advice from the spa , Zoom backgrounds , curated Spotify playlists , and fanfavorite food and cocktail recipes .
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