SPOTLIGHT
The role of revenue management has been transformed as it leads the hotel industry out of the pandemic , alongside technology . Arshad Mohan explores new best practices , changes within consumer relationships , and the need for hotels to control their own distribution network .
Revenue Management and technology are thought to be the keys leading us out of the pandemic . What changes have you made to ensure maximum revenue ?
Today , Technology- and Internet-savvy consumer behaviors have fundamentally changed the way in which revenue is managed . Total Revenue Management at resorts in this time is the need of the hour , ensuring we are driving revenue from all revenue-generating streams and aim to assess the value of each guest ’ s patronage and develop a specific relationship with each customer .
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