Trends , staycations are likely to continue even as markets open back up , creating an opportunity to drive guests back to visit again . Rounding out the top three on EHL ' s trend list are " Digitalized guest experiences & Contactless technology " and -- you guessed it -- " Personalization ." This starts to paint quite a technology-led picture , but what about the personal touch and service that hoteliers are known for ?
At
Regulr we ' re big believers in the power of the buzziest words of the last 20 years : Big Data . However , we ' re even bigger believers in the power of combining Big Data and AI-driven insights with human execution . There ' s contextual nuance in the offline world when humans are face-to-face that even the most sophisticated
AI can ' t ( yet ) detect . Body language , realtime context at or around the property , and other subtleties abound which might change how you ' d want to deliver the ' what ' that personalization algorithms are recommending .
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