realize how much expertise there is in it . There ’ s a behavior in how people shop . There ’ s a reason why Sephora is successful . There is a science to everything they do , there ’ s a science to the way the store is lit , to the planogram and how it ’ s laid out , to the way they allow people to test and play with the product . When you work with retail experts , you see it , and we , as an industry , are not necessarily doing that .”
Diversified revenue streams
As many spas discovered during the COVID-19 shutdowns , having only one or two revenue streams puts your business in a dangerous situation . If you lose one or both of them , you lose everything . When people were not visiting spas , revenue dried up .
Diversifying your revenue streams can help safeguard against disaster . And that is what many spas started doing during the 2020 pandemic year . Through creativity and innovation , spa leaders and their teams came up with innovative and brilliant ideas to create new streams and better position themselves to weather a storm . This also means increased revenue in good times . Going forward , businesses with diverse revenue streams will be better off and more successful , in good times and bad .
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