to offer the Private Passport to Pedregal package which includes a roundtrip flight for 4-8 people , luxury airport transfers , seven-night stay in a Two Bedroom Oceanview Villa , daily breakfast , and more .
In July 2020 while the Rancho La Puerta was still closed due to the pandemic , JPR launched the announcement of the property ’ s new Residences set to debut in summer 2023 . With COVID-19 , they identified second home residences and private travel as a major trend in travel and strategically positioned and pitched The Residences to the media as a place to live . Between both the internal and external campaigns , beyond press coverage , this led to hundreds of leads on the homes and the deposits received so far to reserve a Residence at Rancho La Puerta have exceeded their expectations .
To keep travelers inspired and community spirits high during the COVID-19 travel freeze , JPR got creative with the Bobby Hotel and brought a touch of Nashville into homes nationwide . Bobby ’ s Stage : # KeepItSpinnin ’ was at the forefront of the industry ’ s virtual hospitality movement as a virtual concert series they concepted and launched . The results ? 65 + minutes of custom music on the @ bobbyhotel channels from a dozen critically-acclaimed local musicians ; 13k + video plays on Bobby ’ s social channels ; 12 press hits .
During the COVID-19 lockdowns , when travel editors sought to update readers with the latest protocols and changes in their favorite destinations , CIIC was challenged with generating future interest in the Mexican Caribbean State of Quintana Roo and confidence in travel while addressing the global pandemic .
During the first week of lockdowns in the U . S in March 2020 and anticipating an impact in the travel industry , CIIC developed a recovery plan highlighting an overview of the situation , market brief , media initiatives , and a strategy to manage the crisis for the destinations within the Mexican Caribbean . Beyond ensuring a message of security , safety , and swift management of the crisis , they kicked off their COVID-19 strategy by surveying their hotel contacts and destination partners and creating a connection with consumers through virtual activities like cooking classes , cocktail recipes , DIY spa treatments , and other fun initiatives that travelers could do from home to keep the Mexican Caribbean vacation spirit alive .
Given that they would no longer be able to host media visits , deskside , or group press trips for the foreseeable future , they planned virtual media briefings / press conferences , and speaking opportunities to detail health & safety procedures , current tourism numbers , and other important updates to our media contacts .
CIIC tapped into the rising popularity of channels like Zoom , Instagram Live , and Podcasts to launch a revamped Thought Leadership for the Tourism Board , securing panels with niche audiences such as the international women ’ s community Wanderful , and sustainable travel platform Kind Traveler .
Results : Total Placements + 127 , Total Circulation / Impressions 272 million and Total Estimated Editorial Value $ 887,000
When the hospitality industry was decimated by the Covid-19 pandemic in March 2020 , MMGY NJF knew their agency must play a lead role in helping the travel and hospitality industry through recovery . Their entire team came together to think of creative ways they could have a positive and swift impact .
MMGY NJF partnered with the Hospitality Sales and Marketing Association International ( HSMAI ) to develop a program that would unite the hospitality industry and offer a collective charitable response , providing immediate funds to hotels , plus a much-deserved respite in the future for those who were putting their lives on the line to care for the sick . In less than one month , we launched Buy One , Give One , a program that incentivized consumers to buy future travel with special offers ranging from discounted stays to gift cards to loyalty points . In return for these travel purchases , the 40 plus participating hospitality brands and hotels agreed to give back by donating room nights , gift cards , or loyalty points to organizations , including the American Nurses Association and NewYork- Presbyterian , as a “ thank you ” to healthcare and frontline workers .
MMGY NJF focused PR and marketing efforts primarily on tapping resilient travelers and members of hotels ’ loyalty programs who would be the first to travel as restrictions were lifted . As a result of the program , 65,000 room nights were purchased and 8,385 room nights were donated .
100 ILHA