SO ARE YOUR GUESTS
By Samantha Hardcastle
You might have heard “ when things return to normal …” thrown around a lot the last year . And while there are varying opinions on whether returning to “ the way things were ” is a good or bad thing , that ’ s not the point . The point is that tumultuous change is a catalyst for nostalgia . When chaos runs rampant , people long for easier , happier times - “ the good old days ”. What exactly does this mean for your guests and the experience you offer them ?
Even in “ normal ” times , most people report experiencing nostalgia at least once a week , and nearly half experience it three or four times a week . Nostalgia has the power to bring to mind cherished experiences that remind us that our lives are meaningful . We often romanticize about the past , wanting to relive it in desirable ways . It ’ s a huge part of the human experience , with nearly 15 million photos tagged with # Nostalgia , and 54 million photos tagged with # ThrowbackThursday on Instagram . If you think about it , social media is essentially one giant time machine !
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