YOU HAVE AN ASIAN THEME THROUGHOUT YOUR
HOTEL. CAN YOU TELL US ABOUT IT?
The original developer worked closely with Adrian Zecha, founder of
Aman Resorts and GHM Hotels. Together they created ‘The Setai’
brand – which stands for the beauty of a simple Asian inspired design
combined with the genuine and discreet Asian service culture. Our
team is carrying this spirit since the opening 15 years ago, through
two management company changes as well as a change of ownership.
Another important part is our exchange program with Hospitality
Schools from Bali. Since the opening, we are providing up to 40
students from Bali the opportunity to work for 12 months at The
Setai to gain experience in an international hotel environment.
Having the students as part of our team has always a positive impact
on the guest’s experience but on the overall culture and moral in the
hotel.
WHAT IS YOUR STRATEGY BEHIND HIGH-PROFILE INFLUENCER
PARTNERSHIPS? DO YOU THINK THEY WORK?
While we take a more conservative approach when collaborating with influencers, we
certainly recognize and take into consideration the role that social media plays in today’s
society. We have had a great experience collaborating with influencers in the past
through events such as our annual Styles Saves Swim show during Miami Swim Week, and
we believe that these partnerships can make a great impact on potential future guests.
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