Luxury Hoteliers Magazine 3rd Quarter 2019 | Page 70

Luxuries that lead to waste, pollution and harmful practices are no longer on most peoples’ bucket lists. Instead of looking for the cheapest or most extravagant travel options, millennials are focused on sustainable choices that won’t majorly affect the environment or local communities. In fact, they seek companies that actively commit to ethical and eco-friendly travel procedures. One study found that 86 percent of young people consider it important for a company to offer sustainable travel options when booking a trip. A PERSONALIZED APPROACH Sometimes an authentic experience isn’t enough. Millennials also crave personalization, a trip that caters to a specific interest or hobby. For the photographer, it could mean a trip focused on the best photo-worthy 70 ILHA castes in Germany. For the food lover, it could be a tour of pizza and pasta restaurants in Italy. Each person has different interests, so the ideal experience can vary. Some millennials want a tent in the woods while others will want a boutique Airbnb. Some will book pampering stays at a trendy spa while others may prefer to walk around discovering tasty street food. This need for personalization also means millennials surround themselves with like-minded people to create highly unique, memorable experiences. In turn, these memories can then be shared with family, friends and followers on social media. Some countries and brands have already tapped into influencer travel by promoting picturesque experiences on websites like Facebook and Instagram. Millennials expect a lot from their travels, the most important of which is an authentic experience they can remember for a long time. They want to immerse themselves in life, and a sharable vacation adventure is the best way to do that. About the author Kacey Bradley is the blogger behind The Drifter Collective, an eclectic lifestyle blog that expresses various forms of style through the influence of culture and the world around us. Along with writing for her blog, she has written for sites like U.S. News, SUCCESS, Guides for Brides, Hotel Online and more! Follow Kacey on Twitter and subscribe to her blog to keep up with her travels and inspiring posts!