Luxuries that lead to waste,
pollution and harmful practices are
no longer on most peoples’ bucket
lists. Instead of looking for the
cheapest or most extravagant travel
options, millennials are focused
on sustainable choices that won’t
majorly affect the environment or
local communities.
In fact, they seek companies that
actively commit to ethical and
eco-friendly travel procedures. One
study found that 86 percent of
young people consider it important
for a company to offer sustainable
travel options when booking a trip.
A PERSONALIZED APPROACH
Sometimes an authentic experience
isn’t enough. Millennials also crave
personalization, a trip that caters to
a specific interest or hobby. For the
photographer, it could mean a trip
focused on the best photo-worthy
70 ILHA
castes in Germany. For the food
lover, it could be a tour of pizza and
pasta restaurants in Italy.
Each person has different interests,
so the ideal experience can vary.
Some millennials want a tent in
the woods while others will want a
boutique Airbnb. Some will book
pampering stays at a trendy spa
while others may prefer to walk
around discovering tasty street food.
This need for personalization
also means millennials surround
themselves with like-minded
people to create highly unique,
memorable experiences. In turn,
these memories can then be shared
with family, friends and followers
on social media. Some countries
and brands have already tapped
into influencer travel by promoting
picturesque experiences on websites
like Facebook and Instagram.
Millennials expect a lot from their
travels, the most important of which
is an authentic experience they can
remember for a long time. They
want to immerse themselves in life,
and a sharable vacation adventure is
the best way to do that.
About the author
Kacey Bradley is the blogger behind The
Drifter Collective, an eclectic lifestyle
blog that expresses various forms of style
through the influence of culture and the
world around us. Along with writing for
her blog, she has written for sites like U.S.
News, SUCCESS, Guides for Brides, Hotel
Online and more!
Follow Kacey on Twitter and subscribe to
her blog to keep up with her travels and
inspiring posts!