The hospitality industry is embracing eco-friendly practices and the
importance of sustainability as a key component to a successful branding
strategy. From internationally-known brands like Hyatt, Virgin, and
Marriott International to independent boutique properties, these hotels
are taking an active role in shaping industry standards for sustainable
travel. But how does a hotel brand successfully navigate the world of
sustainability in an ethical and impactful way? With a little help from their
friends, that is. Hotel brands are receiving guidance from established
sustainability pros by collaborating with non-profits making strides with
social and environmental issues.
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